& nbsp; & nbsp; & nbsp; as a sponsor of the 2008 Olympic Games, O'Connell hope Nike copy mode, with the positive Olympic marketing strategy to achieve their breakthrough, will create an international brand Aokang fashion. In the past, some consumers reflect O'Connell's style is too tough, not fashion. But after July 1 O'Connell made the Olympic ceremonial shoes appeared, people suddenly see and agree with O'Connell shoes fashion side. & Nbsp; & nbsp; & nbsp; & nbsp; with Nike as a teacher I want to sky to speed up the pace of the 2008 Olympic Games, O'Connell Marketing speed is also acc elerating. O'Connell wanted to be like the 1984 Los Angeles Olympic Games, Nike, as the next Olympic Games in boosting soar. O'Connell relevant person in charge told reporters recently, has deep Aokang Olympic complex in its beginning time of registration wanted to name "Olympus", because they do not comply with the relevant provisions of the final in someone else's Under the proposed order "Olympic healthy" meaning eventually formed today's name. After the success achieved in the 2008 Olympic Games sponsorship, Aokang more ambitious for himself in this set two goals: first, to enhance thei Cheap air jordans for sale r brand value, shaping the image of the high-end market; the second is the brand to the world achieved recognition in the international arena. In such a goal, there are a series of generous O'Connell appeared, including the Beijing Olympic Organizing Committee to deliver ceremonial shoes, set the "Olympic Dream Fund" to help achieve personal welfare Olympic champion dream, and invite Liu Xiang became the spokesperson O'Connell. Especially the latter, it caused a huge sensation in the community, a time people have to inquire into the relevant circumstances O'Connell. Liu Xiang endorsement Retro jordans for sale of the brand both at home and abroad well-known large enterprises, while O'Connell sponsored by Liu Xiang, succeeded in leaving the public mind, "O'Connell standing shoulder to shoulder with major brand" impression. O'Connell to become China's version of the Nike, Liu Xiang, then it may be in their minds the Chinese version of Jordan. Sales terminals, O'Connell's strategy also revolves around Liu Xiang Olympic and expand, the country has 10 cities held a "wear O'Connell, won the Olympic tickets, cheer Liu Xiang" campaign, launched a strong offensive surge of the Olympic Games.
Nike since 19 cheap jordans online 84, from a small shoe factory inadequate for humanity as an international shoe giant, whether O'Connell can reproduce this historical trajectory, many people are watching and waiting.
Show off fashion on the other side
According to reports, a total of Aokang Group O'Connell, Hong Long, fire bird, Marie Claire, and focus on the international Wan Li Weide five brands. But the reporter found that although there Aokang brand like Marie Claire, KANGLONG designed specifically for young fashion brands such, but fashionable men and women do not agree with how they feel O'Connell's style or partia cheap jordans for sale l "hard", not fashion. Until July 1, O'Connell undertake the production of Olympic etiquette shoes debut, just so that people began to identify O'Connell shoes fashion that side.
According to the President of Aokang Footwear Technology Institute ???? introduced, its design inspired by the 2008 Olympic Games main building ?? "Bird's Nest" and "Water Cube", and the choice of white tones to highlight women's and men Brisk practical shoes, a good interpretation of the Olympic spirit.
Industry experts believe that the Olympic ceremonial shoe show, in terms of O'Connell is an excellent opportun cheap foamposites ity, which the O'Connell shoe fashion design and style show in front of the public, to a certain extent, reversed the people for Aokang Shoes It does not have the fashion sense of the old impression. Sometimes the impression is a key factor in the success or failure of a brand. O'Connell said to seize this opportunity to develop a Aokang Shoes "aesthetics plus science and technology" as a new style.
As an important step to strengthen the shoe fashion taste O'Connell, O'Connell recently introduced to Liu Xiang tailored three "Raymond" series of products, namely, Rui Xiang, fly and Sonata, an d sketched out Brisk elegant feel. O'Connell hope Liu Xiang fashion taste through the mass recognition, as the table Ming Aokang shoes fashion taste is extraordinary.
Try marketing the new model
Insiders pointed out that "so far, O'Connell is not considered a complete sense of national brand, though O'Connell's official website states that their country has more than 5,000 sales outlets, but in the north, especially in Beijing, but O'Connell rarely seen since O'Connell's market is mainly concentrated in the South and Northeast. "
Indeed, while O'Connell to reach 200 million to 300 milli cheap jordan shoes for men on yuan in Shanghai a year in sales, but in the north has suffered "acclimatized." The reason, experts believe that the implementation is primarily O'Connell chain store model. Most of Beijing and other northern cities to consumers shopping mall-based, like the lively atmosphere and shop around, which is why Ockham reputation in Beijing's loud enough mainly because it is difficult to see in the major mall to Aokang brand.
Through a series of consumer surveys, O'Connell also found problems, and timely adjustment strategies, specifically the implementation of a new marketing strategy for the Retro jordans for sale northern market, product stationed more large shopping malls. Meanwhile, O'Connell also proposed the creation of "big shop" new thinking. It is understood that this is an idea from the Aokang Group President Wang Tao of the future, every "big shop" must reach hundreds or thousands of square meters in size, the features of both supermarkets and chain stores together.
In addition, O'Connell also proposed to establish a "O'Connell online shopping mall", that not only have a physical store, but also in autonomous conduct online marketing business. By Wang Tao's words, that "there are thousands cheap jordans for sale mens of stores on the ground, the air must have thousands of stores." Although the initial investment is large, but in the long run, this online shopping mall across the middle of the channel business direct sales model, would be a most cost savings and the most development potential of a new model of marketing. O'Connell senior foreseeable future will be with the Olympic O'Connell next level.Although Father Joe Love, casino, business games, field disappointments, but this did not affect his position in basketball is indeed God. Nature in the shoes market can do anything they want. This, NIKE JORDAN company's brand re-launch of the latest shoes Jordan BCT Mid, is worth noting that this shoe was divided into two kinds of color. Let's say that this black and red color, presumably do not introduce, the Bulls dynasty, three consecutive terms of this series speak for themselves. Come second pair, although some ingenuity on the color, but it does after all, a pair of street wild artifact. Even more commendable is that the shoes for only $ 95, compared with those astronomical sneakers, can be described as a loss leader, this golden opportunity we must not miss, and quickly take action now.
& nbsp;& Nbsp; & nbsp; & nbsp; & nbsp; to overseas media reports, is headquartered in Germany, a large manufacturer of sports shoes, Adidas chairman and CEO Herbert Hainer said the company plans to continue to make recently acquired Reebok brand and Adidas separately, and this US products as a function of the shoe with innovative regain its former status. The company believes that this decision will continue to have two brands own characteristics, traditions and consumer base.
& nbsp; & nbsp; & nbsp; Hainer, speaking at the Global Forum footwear association, the company will launch Reebok and Nike to compete face to face, the company guarantees the Reebok brand will achieve better results for its functionality. He said the company consolidated the acquisition of Reebok US consumer market, and won the sports venues, such as the American football, basketball and hockey.
& nbsp; & nbsp; & nbsp; Adidas also improve the running shoes, traditional shoes and basketball shoes market share. Recently, Adidas launched a shoe sole with a computer chip "smart" shoe. Although the retail price to lock in $ 250 a pair, but the company has sold 100,000 pairs.
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